LA megachurch's Doritos ad airs during Super Bowl
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Posted: 9:24 PM Feb 8, 2010
LA megachurch's Doritos ad airs during Super Bowl
Mega church superbowl ad hits the airwaves
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MIAMI (AP) - An ad produced by members of a Los Angeles church
called Mosaic has aired during the Super Bowl, becoming one of three winners of the Doritos' "Crash the Super Bowl" contest.

Mosaic's pastor, the Rev. Erwin McManus, says his congregation places "a high emphasis on creativity," and believes God wants them to "dream big and have the courage to pursue it."

The tongue-in-cheek ad opens on a funeral scene and then cuts to
a young man alive in a closed casket. His body is covered in Doritos and he's watching the Super Bowl on a tiny TV while mourners sob outside. Two friends snicker that by faking his death, their friend gets a week off work plus his favorite snack.

But the man gets excited when his team makes a big play and jostles the casket, which tips over to reveal him inside. After an awkward pause, his buddy jumps up and shouts, "It's a miracle!"

(Copyright 2010 by The Associated Press. All Rights Reserved.)
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