The Southern Family Markets located at 3090 Ross Clark Circle is known once again as Bruno's.

"You will be able to literally see the size difference in the individual produce items", stated Jeff Burkhead, Senior Vice President and General Manager.

A statement released by Bruno's executives says further enhancements to the produce department include Earthbound Farms, which is the largest supplier of fresh organic fruits and vegetables in the country.

Bruno's will offer Nature Source Natural Angus Beef -- no antibiotics, no added hormones, and no artificial ingredients.

Special offers along with the new name include an enhanced wine selection, with low everyday retail prices, plus 10% off for volume purchases, and a Swiss Pastry bakery and a double your money back freshness guarantee in meat, bakery, deli, seafood and produce.