The 2009 Future Masters is in full swing.

Parents and relatives hung around the Dothan Country Club while the golfers hit their practice rounds Wednesday. Tournament Director Angelia Turner says the week-long event brings around 2,000 visitors to the Circle City.

"Almost 500 kids are playing here in the event," says Turner. "So that means they probably have a mom and a dad, maybe a grand dad and maybe a couple of siblings that come with them."

The event is a time local business hope to see a boom in their sales. Persnickety'z Fine Giftz is located on Cherokee Avenue, just a tee shot away from the golf course. They made sure they were prepared for the mothers coming to town.

"We have opened early," says Maria Riego who buys merchandise for the store. "We have gotten tervis tumblers in with 2009 Future Masters on it as souvenirs. We have gotten a lot of new golf jewelry and accessories in. It's just to cater to the mothers of the boys who are here in town."

Some Future Masters mothers have found some ways to keep themselves occupied in their free time.

"We got to eat at our very first Waffle House this morning for breakfast so that was really fun!" says Sherrin Smyers who's 16 year-old son Scott is playing in the event for the first time.

"I have already shopped today," admits Gail Gard, another mother of a Future Masters participant. "My husband may not be really happy about it, but he's not here."

So how much of an economic impact does this tournament really have?

"Locally per year it produces an economic impact of about $500,000." says Executive Director of the Dothan Area Convention and Visitors Bureau Bob Hendrix. "A half-million dollars per year."

That means in its 60 years in Dothan the Future Masters has brought in somewhere around $30 million. As sporting events continue to be big business in areas like Dothan, Hendrix says there is another trend the Circle City is cashing in on.

"The families are taking vacations now, through their children's sports. That is why we try to have so many sporting events in the Dothan area."

And it's the hotels, retail shops, restaurants, and businesses that are cashing in.

The Future Masters Tournament runs through Saturday.