HOOVER, Ala. (AP) - The Georgia Bulldogs were still celebrating a Sugar Bowl victory when the national title talk started.

Bulldogs coach Mark Richt appeared today at Southeastern Conference media days and said the expectations are both a blessing and a curse.

He said it's a bad thing if it gives the team a sense of entitlement. But he said it's a blessing if it's treated as an opportunity.

Georgia has star tailback Knowshon Moreno and quarterback Matthew Stafford coming back and they're among 17 returning starters. The Bulldogs are coming off a national runner-up finish to LSU in January, capped by a blowout Sugar Bowl win over Hawaii.

Richt says there are plenty of challenges. Georgia's schedule includes road games at Arizona State, defending champ LSU and Auburn. There's also a grudge match with Florida, which won the national title two years ago but lost to the Bulldogs last season.

(Copyright 2008 by The Associated Press. All Rights Reserved.)